It's Rediffusion Y&R now

Rediffusion DYR is now Rediffusion Y&R. The agency has unveiled its new identity, which has been created in-house. The new identity retains the aquamarine colour associated with the agency, alongwith a younger, more contemporary font and orange added to the logo.

Diwan Arun Nanda, chairman Rediffusion Y&R said, "We started an association with Young & Rubicam over twenty years ago that developed into a robust partnership. The new identity is a symbol of that affiliation. It is a relationship that we cherish and are proud of. These are exciting times for us as we have had a very successful period on every front. The new identity captures our evolution over the recent times".

Mahesh Chauhan, group CEO, Rediffusion Y&R said, "There has been a transformation of sorts that we have witnessed. We wanted to capture the flair, energy and youth that now pervade the organization. And hence, felt the need to refresh our identity to mirror this change. " 

The new identity also entails a change in the email id for all the employees. The agency's new website is also under development.