Campaign India Team
Oct 08, 2008

It's Rediffusion Y&R now

Rediffusion DYR is now Rediffusion Y&R. The agency has unveiled its new identity, which has been created in-house. The new identity retains the aquamarine colour associated with the agency, alongwith a younger, more contemporary font and orange added to the logo.

It's Rediffusion Y&R now

Rediffusion DYR is now Rediffusion Y&R. The agency has unveiled its new identity, which has been created in-house. The new identity retains the aquamarine colour associated with the agency, alongwith a younger, more contemporary font and orange added to the logo.

Diwan Arun Nanda, chairman Rediffusion Y&R said, "We started an association with Young & Rubicam over twenty years ago that developed into a robust partnership. The new identity is a symbol of that affiliation. It is a relationship that we cherish and are proud of. These are exciting times for us as we have had a very successful period on every front. The new identity captures our evolution over the recent times".

Mahesh Chauhan, group CEO, Rediffusion Y&R said, "There has been a transformation of sorts that we have witnessed. We wanted to capture the flair, energy and youth that now pervade the organization. And hence, felt the need to refresh our identity to mirror this change. " 

The new identity also entails a change in the email id for all the employees. The agency's new website is also under development. 
 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

2 hours ago

2021 adspend growth to hit four-decade high: Warc ...

Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025

3 hours ago

Year-ender 2021: 'We will start going to space for ...

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come