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A bunch of us were at an old-school reunion party. We ran around the hall excitedly, looking for faces we could recognize. “You look so familiar…Got it! Your wig fell off during ‘Macbeth’!” “Hey see that fat woman in blue—isn’t she the one who had a crush on Mr Thomas?” We remembered the funny stories about them. BUT. We just couldn’t remember their names.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.