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A bunch of us were at an old-school reunion party. We ran around the hall excitedly, looking for faces we could recognize. “You look so familiar…Got it! Your wig fell off during ‘Macbeth’!” “Hey see that fat woman in blue—isn’t she the one who had a crush on Mr Thomas?” We remembered the funny stories about them. BUT. We just couldn’t remember their names.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.