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A bunch of us were at an old-school reunion party. We ran around the hall excitedly, looking for faces we could recognize. “You look so familiar…Got it! Your wig fell off during ‘Macbeth’!” “Hey see that fat woman in blue—isn’t she the one who had a crush on Mr Thomas?” We remembered the funny stories about them. BUT. We just couldn’t remember their names.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.