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Colors, which completed 2009 in the number one slot, began 2010 in the same position, clocking 336 GRPs (Week 1, HSM, CS4+, TAM) despite improved showing by both STAR Plus (298 GRPs) and Zee (284 GRPs). Sony improved as well, notching up 180 GRPs with NDTV Imagine slipping to 86 GRPs -- and being threatened by SAB's jump to 85 GRPs.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.