Colors, which completed 2009 in the number one slot, began 2010 in the same position, clocking 336 GRPs (Week 1, HSM, CS4+, TAM) despite improved showing by both STAR Plus (298 GRPs) and Zee (284 GRPs). Sony improved as well, notching up 180 GRPs with NDTV Imagine slipping to 86 GRPs -- and being threatened by SAB's jump to 85 GRPs.
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Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
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With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
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