Surekha Ragavan
Jul 27, 2021

Is the value of earned media diminishing?

Experts acknowledge the challenges in this climate for PR pros to secure earned coverage and discuss how one can do so

(Shutterstock)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

15 hours ago

Spotify tunes up for programmatic advertising push

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.

15 hours ago

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

15 hours ago

AI storm: Will agencies sink or soar?

With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.

16 hours ago

Cindy Rose’s debut message to WPP staff: ‘Super-exci...

New CEO invited staff to a global town hall on September 4 in a video address.