Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach
BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report
Following CEO Sam Altman's unexpectedly expected return to the platform yesterday, key parties, investors and tech journalists are chiming in on the unfolding brand saga