Scroll Mantra has won the public relations mandate for Beardo.
The agency will be responsible for driving the overall media narrative for the brand, and be instrumental in amplifying the reach of its campaigns and core IPs.
No multi-agency pitch was involved for this account win and the duties will be handled by Scroll Mantra's Gurugram office.
Sujot Malhotra, chief executive officer, Beardo, said, "We are thrilled to bring Scroll Mantra aboard as our PR partners. The team at Scroll Mantra has consistently delivered on our expectations and played a significant role in the success of our previous projects. Their expertise, creativity, and results-driven approach have helped us achieve our goals and communicate our message effectively to our target audience. We believe this partnership will continue to drive positive results and help us reach new heights in the coming years."
Neha Bajaj, managing director, Scroll Mantra, said, "Beardo is clearly the pioneer and leader of the men’s grooming industry in India and we are overjoyed to win this mandate. After working with the brand for a series of successful campaigns, we are ecstatic to bring them on board as a full-time retainer client. Beardo’s journey has been one to watch, with celebrities like Hrithik Roshan, Vicky Kaushal, Ravindra Jadeja, Yash and others joining hands with the brand for campaigns that have been a mega success. The brand’s belief system is well grounded, with strong messaging. We at Scroll Mantra are committed to adding to their compounding growth by driving a positive media narrative aligned with their core ideology.”
Meenakshi Gambhir, senior director, public relations, Scroll Mantra, said, " Having worked with brands in the lifestyle sector for over a decade, I feel fortunate to lead communication for Beardo. It is a brand that is raw and honest in its approach while being focused on community building. We genuinely believe that being a Beardo is an emotion, and our goal is to further intensify this passion in every man. We, as a team, are committed to leveraging our vast experience in the sector to develop and execute innovative media outreach strategies that have a lasting, positive impact on the brand's public image, one aligned with their overall marketing and business goals."