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A recent report by Adalytics exposed that many ads for Fortune 500 brands—including Amazon and Apple—were placed alongside harmful content. Campaign speaks to APAC leaders about the need for a nuanced approach that blends technology with human expertise.
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The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.