Dialling the boss for your insurance questions

In a bold move set to disrupt the insurance industry, Inka Insurance has launched a campaign giving customers direct, one-on-one guidance from its CEO. The initiative emphasises its exclusivity and time-sensitive nature, offering unprecedented access to the company’s top leadership before rapid growth makes such interactions impractical.

While most insurers route customers through toll-free numbers, chatbots, or agents focused on meeting sales targets, Inka Insurance is redefining customer service by ensuring that policy queries are addressed by a true expert. The campaign reflects the company’s belief that insurance questions deserve personalised, knowledgeable answers, not scripted responses.

“Your insurance is personal, and so should be your insurance advice,” said Vaibhav Kathju, Founder of Inka Insurance. “I’ve personally helped MNC leaders and startup founders identify gaps in their policies, and I want to extend that same level of attention to every customer.”

The initiative aims to simplify an often complex process by having the CEO personally assist customers in identifying missing elements in their policies, providing jargon-free explanations, and offering clear, unbiased advice without any sales pressure. Currently gaining rapid traction on Instagram and X (formerly Twitter), the campaign stands out as a rare opportunity for customers to engage directly with Inka’s top leadership, fostering trust, transparency, and confidence in their insurance decisions.

Campaign’s take: Insurance isn’t exactly pub banter material—half the time you’re not even sure if you have the right cover. If you do, is it enough? If you don’t, where do you start? Many still think of life insurance as a payout once you’re gone, but Inka Insurance wants to flip the script, showing how it can protect you while you’re still around.

Its latest campaign skips the chatbot and the call-centre maze entirely, handing customers the CEO’s number. Yes, the actual number.

The idea: give people direct, one-on-one conversations with founder Vaibhav Kathju, offering jargon-free, personalised advice without a sales pitch. The window is deliberately short—before company growth makes such access impossible.

On LinkedIn, Kathju revealed he’d fielded a rush of calls in 48 hours—many just checking if a human voice would actually answer. It’s a rare gambit in an industry where “personal touch” often means an agent reading from a script.

Creatively, the campaign sells transparency and immediacy, using the CEO’s own time as the hook. For an audience fatigued by canned service, it’s a stark reminder that sometimes, the boldest creative move is just picking up the phone.