Campaign roundup: Week of 18 Aug

DS Group launches ‘DS creates’ font as tribute to founder

The Dharampal Satyapal Group (DS Group) marked its 96th Founder’s Day with the launch of ‘DS Creates,’ a custom font inspired by the handwriting of its founder, Shri Satyapal Sugandhi. Developed in collaboration with Thrive agency and type designer Deepak Dogra of Graphite Studio, the font preserves the unique nuances of the founder’s original writing as a creative and cultural tribute to his legacy. Vice Chairman Rajiv Kumar described the initiative as a way to immortalise his father’s clarity and conviction, allowing future generations to carry forward his vision. The launch reflects DS Group’s philosophy of “Create What is Worth Creating” in a new creative dimension.

Colgate partners with Korean icon IU to launch visible white purple in India

Colgate-Palmolive has partnered with global Korean star IU (Lee Ji-eun) to introduce Colgate Visible White Purple to Indian consumers, marking a first-of-its-kind collaboration that blends Korean beauty trends with oral care. Known for her flawless aesthetic, IU revealed the product as her secret to a radiant smile, making oral care an integral part of beauty routines in India. The campaign, launched on 8th August, features IU across digital, television, and social media platforms, showcasing how Colgate Visible White Purple with its purple optic brighteners corrects yellow tones for a whiter smile. Available across quick commerce, e-commerce, and major retail stores, the launch reflects Colgate’s strategy to connect aspirational K-beauty standards with its trusted oral care expertise.

Milkmaid celebrates homemade desserts with new TVC

Nestlé Milkmaid has launched a new TVC conceptualised by BBH India and directed by filmmaker Ram Madhvani, celebrating the joy of creating desserts at home with loved ones. The film highlights Milkmaid’s rich, creamy taste while also introducing its new reusable pack, designed for everyday convenience and ease of storage. With a legacy of over 113 years, Milkmaid continues to inspire both traditional and modern dessert-making, reinforcing its place in Indian kitchens as a timeless symbol of sweetness.

Bobbi Brown India unveils first bridal campaign with Tara Sutaria

Bobbi Brown India has launched its debut bridal campaign, #YourBestBridalGlow, featuring brand ambassador Tara Sutaria. Rooted in the brand’s philosophy of enhancing natural beauty, the campaign highlights bridal makeup as a deeply personal expression rather than transformation. It introduces wedding-day essentials such as the Vitamin Enriched Face Base, Weightless Skin Foundation SPF 15 PA++, Skin Full Cover Concealer, 24-Hour Kajal Eyeliner, and Luxe Matte Liquid Lipstick. Central to the initiative is Bobbi Brown’s bespoke Bridal Trousseau Service, offering personalised sessions with expert artists to create signature bridal looks, alongside a curated trousseau box as a keepsake. With this campaign, the brand aims to redefine bridal beauty in India as authentic, elegant, and individual.

Sansaar By D’décor unveils sustainable living campaign with Ranveer Singh

Sansaar, the sustainable furnishings brand by D’Décor, has launched its latest film campaign featuring brand ambassador Ranveer Singh, centred around an original song celebrating conscious living. The musical narrative portrays everyday choices that shape a more sustainable home and planet, aligning with Sansaar’s philosophy of ‘Live Consciously’. The campaign also introduces the brand’s new collections, including blackout, sheer, and textured curtains; plush upholsteries in chenille and bouclé; delicate embroideries; and breathable cotton bedding, all crafted with durable, eco-friendly fabrics. Through this initiative, Sansaar reinforces its vision of sustainability as a lifestyle, combining aesthetics with long-term value and mindful design.

 

 

 

 

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Malabar Gold and Diamonds launches ‘You like me’ campaign for Vyana collection with Srinidhi Shetty

Malabar Gold and Diamonds has launched its new gemstone jewellery line, Vyana, with the ‘You Like Me’ campaign featuring brand ambassador Srinidhi Shetty. The collection, crafted in 18kt and 22kt gold, combines diamonds with vibrant gemstones, designed to reflect individuality, strength, and self-expression. Highlighting lightweight, versatile silhouettes, Vyana is positioned as a celebration of women who balance tradition with modernity. The campaign film draws parallels between Srinidhi’s persona and the qualities of gemstones like aquamarine, pink topaz, and emerald, symbolising calmness, grace, and power. Alongside Vyana, Malabar is hosting a Gemstone Jewellery Festival, offering up to 25% off on making charges for gemstone and uncut diamond jewellery until 7th September 2025.