Campaign roundup: Week of 18 Aug

Havells launches ‘No hero like Havells’ campaign with Nayanthara and Vignesh Shivan

Havells India has unveiled its new South India campaign, ‘No Hero Like Havells’, featuring actor Nayanthara and director Vignesh Shivan in a playful role-reversal narrative. Conceptualised by MullenLowe Lintas Group, the films showcase Nayanthara as a director and Vignesh as an actor, highlighting their chemistry through humorous on-set banter while demonstrating the reliability of Havells’ Hexo Mixer Grinder and Epic BLDC+ Fans. The campaign underscores Havells’ positioning as a dependable household brand, blending smart technology with everyday comfort. Supported across digital, television, cinema, in-shop, and BTL platforms, the initiative aims to strengthen Havells’ presence in the Southern market by leveraging the couple’s regional connect and relatability.

Tata Mutual Fund launches micro-drama series on Youtube for investor education

Tata Mutual Fund has partnered with content solutions studio Brooomsticks to launch Fundamentals: The Siblings Show, one of India’s first micro-drama series on personal finance. Targeted at Gen Z and millennial investors, the YouTube-first series simplifies investment concepts and product features as part of the brand’s Investor Education Initiative. Designed for horizontal viewing, the show reflects the growing trend of YouTube consumption on TV screens and aims to offer edutainment that goes beyond short-form social content. By experimenting with cinematic storytelling, the initiative seeks to create deeper engagement, with Brooomsticks emphasising that the format sets a new benchmark for BFSI brands aiming to educate younger audiences on financial planning and security.

Anymind Group introduces MCP-enabled automation to AnyTag

AnyMind Group has enhanced its influencer marketing platform, AnyTag, with Model Context Protocol (MCP)-enabled automation and conversational AI functionalities. The update allows marketers to plan campaigns, discover influencers, and access performance insights through natural language interactions across the AnyTag interface and messaging platforms. By embedding AI-driven interactivity into influencer workflows, the platform reduces dependency on multiple tools, enabling advanced influencer searches, campaign management, and real-time data access. This move aligns with AnyMind’s broader strategy of integrating AI and automation across its product ecosystem to streamline digital commerce, marketing, and operations for global markets.

Fossil partners with Nick Jonas for limited-edition collection

Fossil has collaborated with global actor and musician Nick Jonas to launch a limited-edition collection of timepieces on 20th August 2025. The range reflects Jonas’ passion for watch collecting and personal style, combined with Fossil’s design heritage, to create pieces that are both nostalgic and contemporary. Marking a full-circle moment—since Jonas’ first watch was a Fossil—the global campaign was shot in his hometown of New Jersey by Anthony Mandler and styled by Sydney Lopez. Through imagery inspired by his childhood, the campaign aims to evoke nostalgia while strengthening customer connection to the brand.

Sunfeast Dark Fantasy brings ‘Big fantasies spaceship’ to Delhi for national space day

Sunfeast Dark Fantasy extended its ‘Big Fantasies: Give Wings To Your Imagination’ campaign to Delhi by collaborating with Nehru Planetarium for national space day on 23rd August. Following its activations in Bangalore, Chennai, Mumbai, and Hyderabad, the Fantasy Spaceship—an interactive bus equipped with large digital screens—offered children the chance to see their hand-drawn creations transformed into 3D interactive characters. The initiative, inaugurated by Jahnavi Dangeti, India’s youngest astronaut, will remain in Delhi till 16th September, travelling to schools across the city. Designed to nurture creativity and problem-solving, the activation blends art, science, and technology, reaffirming the brand’s commitment to inspiring young minds.

Birla Opus Paints unveils ‘Birla opus assurance’ campaign with free repainting promise

Birla Opus Paints, under Grasim Industries of Aditya Birla Group, has launched its new campaign ‘Birla Opus Assurance’, introducing India’s first free repainting warranty in the paint category. The initiative offers a one-year repainting assurance covering all weather conditions, over and above existing product warranties. Featuring brand ambassadors Vicky Kaushal and Rashmika Mandanna alongside Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi, the TVCs present the promise with humour and creative storytelling. Developed by Leo South Asia, the campaign positions Birla Opus Paints as a consumer-first brand committed to quality, trust, and customer satisfaction. Amplified across TV, print, and digital in multiple languages, the campaign reinforces the brand’s confidence in its advanced product performance.

Vaseline India launches ‘Cloud soft’ face moisturiser with skydive activation

Vaseline India has unveiled its first face moisturiser, Cloud Soft Light Moisturiser, through the #LaunchInTheClouds campaign at Skydive Dubai. The activation brought together digital creators including Ruhee Dosani, Agasthya Shah, Richi Shah, Nagma Mirajkar, Funcho, Radhika Sharma, and Shreemayi Reddy, who experienced the product’s light, cloud-like texture mid-air before exploring a Cloud Soft Sensory Lounge at Le Royal Meridien, Dubai. The lounge featured immersive experiences such as a texture lab, fragrance bar, and interactive product zones, highlighting the blend of science and sensorial appeal. Positioned as a breakthrough in face care, Cloud Soft combines Vaseline’s moisturising heritage with lightweight hydration to meet consumer demand for effective yet sensorial skincare.

 

 

 

 

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La Pink and Parineeti Chopra unveil ‘#Glowwithparineeti’ campaign with ideal bright serum

La Pink has launched its new campaign ‘#GlowWithParineeti’, featuring brand ambassador Parineeti Chopra, to spotlight the Ideal Bright White Haldi Face Serum. The Ayurvedic-inspired, microplastic-free formulation promises visible radiance in 14 days, targeting dullness, pigmentation, uneven tone, and dryness. The serum combines active ingredients like Whitonyl, Algophagyl, and Exfolactive EL with botanical extracts such as White Haldi, Kakadu Plum, Sea Lettuce Flakes, and Cactus Flower for brightening and hydration. Chopra shared that the serum helps her maintain luminous skin despite long hours under makeup and lighting, while La Pink’s founder Nitin Jain highlighted the brand’s mission of driving responsible beauty as India’s first 100% microplastic-free skincare brand.

UNIQLO launches ‘Everyday wear for Mr. Dependable’ campaign with Rahul Dravid

UNIQLO has unveiled a new campaign titled ‘Everyday Wear for Mr. Dependable’ featuring cricket legend Rahul Dravid, highlighting the brand’s LifeWear philosophy of simplicity, comfort, and quality. Showcasing the AIRism Polo Shirt and Super Non Iron Shirt, the film portrays Dravid in dual avatars—on-field as a coach and off-field as a family man—emphasising the versatility and dependability of UNIQLO clothing. The campaign is rolling out across digital, social, outdoor, in-store, and CRM platforms, and includes an AR activation at UNIQLO’s upcoming Bengaluru store, where customers can interact with a life-sized virtual Dravid.

Simpolo Tiles and Bathware unveils ‘Live lavish’ positioning with sidways-led campaign

Simpolo Tiles and Bathware has launched its new brand positioning, ‘Live Lavish’, with a flagship campaign created by Sideways, featuring Hrithik Roshan. Moving away from the decor industry’s typical focus on glamour, the platform emphasises luxury that is both visually striking and effortlessly functional. The campaign highlights Simpolo’s iM+ technology, which offers antibacterial protection, scratch resistance, and anti-slip performance, addressing homeowner concerns about maintenance while encouraging them to create opulent homes without stress. Through films and curated experiences, the ‘Live Lavish’ initiative redefines luxury living as a blend of design excellence and everyday ease.

BattRe Electric Mobility launches ‘#Greenridewithbattre’ contest to promote tree planting and sustainable mobility

BattRE Electric Mobility has launched the ‘#GreenRideWithBattRE’ contest to encourage tree planting and promote eco-friendly commuting. Open until 15 August 2025, the contest invites participants to plant a tree, take a photo with it alongside a BattRE scooter, and share it on Instagram with the campaign hashtag. The entry with the highest engagement will win a Storie Electric Scooter, while 40 additional participants will receive cash prizes ranging from INR 1,000 to INR 2,000. The initiative aligns with BattRE’s commitment to sustainability by combining environmental action with the benefits of electric mobility, aiming to inspire communities to adopt greener lifestyles.

 

 

 

 

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Scapia launches ‘The leap year’ travel initiative

Scapia has introduced ‘The Leap Year’, a fully funded 12-month journey across four continents for two young travellers, aimed at redefining the traditional gap year as a period of exploration and self-discovery. Open to Indians aged 23 and above, the initiative invites applicants to submit a short video detailing their passion for travel. Winners will be selected by a panel including chef Sarah Todd, solo traveller Aakanksha Monga, and storyteller Gaurav Sharma. Designed as a life-changing experience, the programme allows participants to co-create their travel plan with Scapia, aligning journeys with personal interests. The campaign launches with a digital film and social media activations to encourage participation.

DS Group launches ‘DS creates’ font as tribute to founder

The Dharampal Satyapal Group (DS Group) marked its 96th Founder’s Day with the launch of ‘DS Creates,’ a custom font inspired by the handwriting of its founder, Shri Satyapal Sugandhi. Developed in collaboration with Thrive agency and type designer Deepak Dogra of Graphite Studio, the font preserves the unique nuances of the founder’s original writing as a creative and cultural tribute to his legacy. Vice Chairman Rajiv Kumar described the initiative as a way to immortalise his father’s clarity and conviction, allowing future generations to carry forward his vision. The launch reflects DS Group’s philosophy of “Create What is Worth Creating” in a new creative dimension.

Colgate partners with Korean icon IU to launch visible white purple in India

Colgate-Palmolive has partnered with global Korean star IU (Lee Ji-eun) to introduce Colgate Visible White Purple to Indian consumers, marking a first-of-its-kind collaboration that blends Korean beauty trends with oral care. Known for her flawless aesthetic, IU revealed the product as her secret to a radiant smile, making oral care an integral part of beauty routines in India. The campaign, launched on 8th August, features IU across digital, television, and social media platforms, showcasing how Colgate Visible White Purple with its purple optic brighteners corrects yellow tones for a whiter smile. Available across quick commerce, e-commerce, and major retail stores, the launch reflects Colgate’s strategy to connect aspirational K-beauty standards with its trusted oral care expertise.

Milkmaid celebrates homemade desserts with new TVC

Nestlé Milkmaid has launched a new TVC conceptualised by BBH India and directed by filmmaker Ram Madhvani, celebrating the joy of creating desserts at home with loved ones. The film highlights Milkmaid’s rich, creamy taste while also introducing its new reusable pack, designed for everyday convenience and ease of storage. With a legacy of over 113 years, Milkmaid continues to inspire both traditional and modern dessert-making, reinforcing its place in Indian kitchens as a timeless symbol of sweetness.

Bobbi Brown India unveils first bridal campaign with Tara Sutaria

Bobbi Brown India has launched its debut bridal campaign, #YourBestBridalGlow, featuring brand ambassador Tara Sutaria. Rooted in the brand’s philosophy of enhancing natural beauty, the campaign highlights bridal makeup as a deeply personal expression rather than transformation. It introduces wedding-day essentials such as the Vitamin Enriched Face Base, Weightless Skin Foundation SPF 15 PA++, Skin Full Cover Concealer, 24-Hour Kajal Eyeliner, and Luxe Matte Liquid Lipstick. Central to the initiative is Bobbi Brown’s bespoke Bridal Trousseau Service, offering personalised sessions with expert artists to create signature bridal looks, alongside a curated trousseau box as a keepsake. With this campaign, the brand aims to redefine bridal beauty in India as authentic, elegant, and individual.

Sansaar By D’décor unveils sustainable living campaign with Ranveer Singh

Sansaar, the sustainable furnishings brand by D’Décor, has launched its latest film campaign featuring brand ambassador Ranveer Singh, centred around an original song celebrating conscious living. The musical narrative portrays everyday choices that shape a more sustainable home and planet, aligning with Sansaar’s philosophy of ‘Live Consciously’. The campaign also introduces the brand’s new collections, including blackout, sheer, and textured curtains; plush upholsteries in chenille and bouclé; delicate embroideries; and breathable cotton bedding, all crafted with durable, eco-friendly fabrics. Through this initiative, Sansaar reinforces its vision of sustainability as a lifestyle, combining aesthetics with long-term value and mindful design.

 

 

 

 

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Malabar Gold and Diamonds launches ‘You like me’ campaign for Vyana collection with Srinidhi Shetty

Malabar Gold and Diamonds has launched its new gemstone jewellery line, Vyana, with the ‘You Like Me’ campaign featuring brand ambassador Srinidhi Shetty. The collection, crafted in 18kt and 22kt gold, combines diamonds with vibrant gemstones, designed to reflect individuality, strength, and self-expression. Highlighting lightweight, versatile silhouettes, Vyana is positioned as a celebration of women who balance tradition with modernity. The campaign film draws parallels between Srinidhi’s persona and the qualities of gemstones like aquamarine, pink topaz, and emerald, symbolising calmness, grace, and power. Alongside Vyana, Malabar is hosting a Gemstone Jewellery Festival, offering up to 25% off on making charges for gemstone and uncut diamond jewellery until 7th September 2025.