Dainik Jagran with an AIR of 16,393,000 continues to be the highest read daily followed by Dainik Bhaskar which has a readership of 14,174,000
Indian Readership Survey (IRS) data for Q2 of 2011 has been released by Media Research Users Council (MRUC) and Hansa Research. Continuing last quarter’s trend, there has been no change in the top ten publications, though there has been a significant growth in readership for the top eight publications.
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The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
Group is forecasting 1-2% organic growth over course of 2024.
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