Dainik Jagran with an AIR of 16,393,000 continues to be the highest read daily followed by Dainik Bhaskar which has a readership of 14,174,000
Indian Readership Survey (IRS) data for Q2 of 2011 has been released by Media Research Users Council (MRUC) and Hansa Research. Continuing last quarter’s trend, there has been no change in the top ten publications, though there has been a significant growth in readership for the top eight publications.
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Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
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Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
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