IREO hires Crayons as media partner

Crayons Advertising has landed the media brief of IREO, a global real estate major looking to make a foray into the India soon. The company is expected to spend up to Rs 50 crore in the next two months.

The agency bagged the account following a multi-agency pitch. “The brief given to us is simple,” said Ranjan Bargotra, president, Crayons Advertising. “IREO wants to be one of the top real estate players in India and is thus looking to engage its target audience with a very high impact campaign in a short yet effective burst.”

McCann Erickson is handling the creative business. The teaser print campaign will break on September 3 followed by outdoor and television.