Campaign India Team
Jan 18, 2016

iProspect gets Niti Beri to lead paid media strategists

She was in charge of digital marketing accounts at Google India prior

iProspect gets Niti Beri to lead paid media strategists
Dentsu Aegis Network group agency iProspect India has roped in Niti Beri to lead its team of paid media strategists, based in the agency’s Gurgaon office. 
 
Prior to this, she was in charge of digital marketing accounts at Google India.
 
Vivek Bhargava, MD, iProspect India, said, "Paid search is all about being there with the right message at the right time, at the right price. iProspect India has been providing value and business insights through bought media at an extremely efficient cost. Niti has come in with immense experience from Google – the biggest search engine giant in the world. We are blessed with an efficient team of SEM professionals across all the three branches of iProspect. Niti will be guiding our paid media experts from the Gurgaon branch to deliver best in class campaigns for our clients based out of the Delhi circle. I wish her all the very best and welcome her warmly to the iProspect India family."
 
Beri said, “It’s been a long seven years in the digital industry and each day has been a new challenge pertaining to the changing ways of digital approach. I am extremely excited to join one of the pioneers of digital marketing industry in the country. I have understood that iProspect has very strong paid media strategists. I look forward to working with them closely and contribute towards building a stronger and more agile team with laser sharp understanding of the clients’ objectives and goals.” 
 
Prior to Google, Beri worked with Satyam Computers.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.