Dentsu merges iProspect and Sokrati's capabilities

Dentsu India has announced that it will be bringing together the 'advanced capabilities' of two of its agency brands - iProspect and Sokrati.  

 

This is part of the agency's vision to deliver better solutions to its clients. 

 

iProspect is positioned as a digital-first end-to-end media agency,  Sokrati is a tech-savvy, data-driven performance marketing company.

 

According to a release, the unified services will provide integrated performance media marketing and programmatic solutions from the two agencies. 

 

Nilesh Gohil, formerly chief business officer - media, Sokrati, has been elevated to take on the dual roles of CEO at Sokrati and president - performance marketing.

 

Vinod Thadani, chief growth officer - media and CEO, iProspect India, will continue to lead the growth responsibilities for all media brands in India. 

 

The duo will report to Anita Kotwani, CEO Media, South Asia, dentsu.

 

Kotwani said, “dentsu is ushering in a new era of transformative excellence. We have always been at the forefront of innovation - anticipating the future, to shape the unknown. Sokrati resonates with our vision of leading the space. We firmly believe in empowering the best of our talent to take up key leadership positions and Nilesh’s proficiencies make him an absolute fit to lead the practice. His contributions have played a vital role in Sokrati’s success. I am extremely proud of his achievements, and I look forward to further partnering with him as we move ahead to attain many new milestones for Sokrati.”

 

Nilesh Gohil and Vinod Thadani added, “We are extremely thrilled to embark on this new phase of growth. Dentsu has been a performance marketing powerhouse, with solutions defined by cutting-edge technology. The unified services offered through the Performance Practice are certainly a key to pursuing exceptional performance marketing solutions. This will indeed truly distinguish our services in the industry. As dentsu strides in digitisation, we are certain that this unification will lead to rapid growth opportunities. Our focus will be on driving innovation through digital, modern creativity, technology, and AI to continue leading as India’s frontier digital media company for years to come.”