Campaign India Team
Dec 08, 2016

iProspect's Vivek Bhargava elevated as CEO of DAN Performance Group

Rubeena Singh joins agency to fill Bhargava's position of CEO

iProspect's Vivek Bhargava elevated as CEO of DAN Performance Group
iProspect India, a digital agency of Dentsu Aegis Network, has appointed Rubeena Singh as its CEO. The move was effective December and follows the appointment of its former CEO, Vivek Bhargava being elevated as CEO of DAN Performance Group, heading all the digital performance agencies of Dentsu Aegis Media.
 
Singh will report to Bhargava and joins the agency from moneycontrol.com, where she was COO. 
 
Bhargava said, “I am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition.  Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”
 
Along with a 12-year stint at Network18, Singh has also worked with Star TV India.
 
Singh said, “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1000 million Indians a unique digital identity. The ever increasing internet penetration through smart phones and government push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”
 
She added, “I am delighted to be joining iProspect India at this thrilling juncture. iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximising returns on their marketing and media spends."
 
She added, “I am delighted to be joining iProspect India at this thrilling juncture. iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximizing returns on their marketing and media spends."
Source:
Campaign India

Related Articles

Just Published

13 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes