Campaign India Team
Dec 08, 2016

iProspect's Vivek Bhargava elevated as CEO of DAN Performance Group

Rubeena Singh joins agency to fill Bhargava's position of CEO

iProspect's Vivek Bhargava elevated as CEO of DAN Performance Group
iProspect India, a digital agency of Dentsu Aegis Network, has appointed Rubeena Singh as its CEO. The move was effective December and follows the appointment of its former CEO, Vivek Bhargava being elevated as CEO of DAN Performance Group, heading all the digital performance agencies of Dentsu Aegis Media.
 
Singh will report to Bhargava and joins the agency from moneycontrol.com, where she was COO. 
 
Bhargava said, “I am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition.  Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”
 
Along with a 12-year stint at Network18, Singh has also worked with Star TV India.
 
Singh said, “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1000 million Indians a unique digital identity. The ever increasing internet penetration through smart phones and government push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”
 
She added, “I am delighted to be joining iProspect India at this thrilling juncture. iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximising returns on their marketing and media spends."
 
She added, “I am delighted to be joining iProspect India at this thrilling juncture. iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximizing returns on their marketing and media spends."
Source:
Campaign India

Related Articles

Just Published

21 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

23 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

1 day ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

1 day ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here