Media
Campaign India Team
Mar 14, 2010

IPL opens to 4.3 TVR in third season: aMap

aMap has released viewership numbers for the first two days of cricketing action for the Indian Premier League's third season which kicked off in Mumbai on Friday.The home-coming of the League has reflected positively for television viewership. According to data available with aMap, the ratings for Day One's cricketing action (Top 6 metros, C&S 15+) - Deccan Chargers versus Kolkata Knight Riders - showed a 22% jump from 3.5 last year to 4.3 this year. The match began at 20:00 hrs and went on till midnight.

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