Interactive Avenues has appointed Pranali Sarkar as associate vice president, media planning.
She will be tasked with scaling up and adding greater value to the current capabilities under the agency’s media planning function.
Sarkar moves from Mindshare Fulcrum, where she was principal partner and headed the Unilever personal care category.
Amardeep Singh, CEO, Interactive Avenues, A Reprise Network Company, said, “As more brands are committing to the digital transformation journey, we strive to fuel meaningful business outcomes with precise targets and that’s where Pranali comes in. Her experience and portfolio are a perfect fit for our integrated business and complement our data-driven philosophy. We are excited to have her on board and wish her all the success.”
Sarkar said, “Interactive Avenues’ reputation precedes itself. The company is in a highly competitive industry and leading from the front in all-round media capabilities. All this is backed by a dynamic leadership team that I am thrilled to be a part of. I am looking forward to using this opportunity to further elevate and enhance the existing media function by crafting new-age solutions for client and agency business outcomes alike.”
With over 15 years of experience, she has also worked with companies like GroupM and Madison World, to name a few.