Interactive Avenues appoints Sahiba Sachdev as media head

Prior to the move, Sachdev was with PHD Media.

 

Harish Iyer, EVP, Interactive Avenues - A Reprise Network Company, said, “The digital ecosystem has been put on a very fast acceleration post Covid and more brands are in the process of digital transformation than ever before. Sahiba is a seasoned digital professional and her multi-faceted experience is going to add immense value to our paid media craft in the North and East regions. I am delighted to have her on-board and wish her success."

Sachdev said, "What attracted me to Interactive Avenues was their philosophy of integrating all the digital brigades to narrate a holistic business story for its clients. I am looking forward to working with a great team and an exciting roaster of cross-category clients; continue building the already strong media prowess; drive a data-driven philosophy; and also learn new things during my journey."

In a career spanning 11 years she has worked with TOI, Octane Marketing and Group M.