Campaign India Team
Feb 11, 2021

Interactive Avenues appoints Sahiba Sachdev as media head

She moves from PHD Media

Sahiba Sachdev
Sahiba Sachdev

Interactive Avenues -  A Reprise Network Company has announced the appointment of Sahiba Sachdev as media head for North and East India.

Prior to the move, Sachdev was with PHD Media.
 
Harish Iyer, EVP, Interactive Avenues - A Reprise Network Company, said, “The digital ecosystem has been put on a very fast acceleration post Covid and more brands are in the process of digital transformation than ever before. Sahiba is a seasoned digital professional and her multi-faceted experience is going to add immense value to our paid media craft in the North and East regions. I am delighted to have her on-board and wish her success."

Sachdev said, "What attracted me to Interactive Avenues was their philosophy of integrating all the digital brigades to narrate a holistic business story for its clients. I am looking forward to working with a great team and an exciting roaster of cross-category clients; continue building the already strong media prowess; drive a data-driven philosophy; and also learn new things during my journey."

In a career spanning 11 years she has worked with TOI, Octane Marketing and Group M.
Source:
Campaign India