Campaign India Team
Jul 16, 2021

Indrajeet Mookherjee elevated as managing partner at dentsumcgarrybowen India

Was president - South at dentsuMB

Indrajeet Mookherjee elevated as managing partner at dentsumcgarrybowen India
Dentsumcgarrybowen (dentsuMB) has elevated Indrajeet Mookherjee as managing partner. Mookherjee was president - South, dentsuMB.
 
DentsuMB is a cluster of creative agencies that include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, dentsu MB (erstwhile Dentsu India) and Dentsu Impact. 
 
Under this structure, the agencies that will report into Sidharth Rao, CEO dentsuMB Group, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB and Dentsu Impact. Mookherjee will lead the agency nationally and will also report to Rao. 
 
He joined Dentsu India as executive vice president from Soho Square (Indonesia). 
 
Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The dentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented dentsumcgarrybowen team, strengthening our creative offering even further.”
 
Mookherjee added, “I am honoured to join the leadership team of dentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of dentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Attention, not viewability, drives impact: ...

As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.

11 hours ago

YouTube's Big India Push: AI Tools Meet Education ...

YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.

14 hours ago

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

14 hours ago

While rivals look outward, WPP is consumed by its ...

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.