Dentsumcgarrybowen (dentsuMB) has elevated Indrajeet Mookherjee as managing partner. Mookherjee was president - South, dentsuMB.
DentsuMB is a cluster of creative agencies that include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, dentsu MB (erstwhile Dentsu India) and Dentsu Impact.
Under this structure, the agencies that will report into Sidharth Rao, CEO dentsuMB Group, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB and Dentsu Impact. Mookherjee will lead the agency nationally and will also report to Rao.
He joined Dentsu India as executive vice president from Soho Square (Indonesia).
Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The dentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented dentsumcgarrybowen team, strengthening our creative offering even further.”
Mookherjee added, “I am honoured to join the leadership team of dentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of dentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”
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