Advertising
Robert Sawatzky
May 14, 2020

What Dentsumcgarrybowen aims to accomplish

Dentsu One, Dentsu Impact and Dentsu Top to retain their brands

Left to right: Merlee Jayme, Jean Lin, Keith Ishikawa (top), Tammy Sheu (bottom)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Kinder Joy launches DC-themed Funko Pop! collection in India

10 Kinder Joy launches DC-themed Funko Pop! collection in India

Related Articles

Dentsu Aegis Network rolls non-Japanese creative shops into Dentsumcgarrybowen
Advertising
May 13, 2020
Claire Beale

Dentsu Aegis Network rolls non-Japanese creative ...

Indrajeet Mookherjee elevated as managing partner at dentsumcgarrybowen India
Advertising
Jul 16, 2021
Campaign India Team

Indrajeet Mookherjee elevated as managing partner ...

Dentsu Aegis Network and Snapchat enter strategic partnership
Digital
Jul 29, 2020
Campaign India Team

Dentsu Aegis Network and Snapchat enter strategic ...

Here are three challenges that await Wendy Clark at Dentsu Aegis Network
Advertising
Aug 30, 2020
Omar Oakes

Here are three challenges that await Wendy Clark at ...

Just Published

The PR partnership paradox
PR
21 minutes ago
Abhinay Kumar Singh

The PR partnership paradox

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.

Beyond the hype: Why most AI projects fail and how to get it right
Marketing
52 minutes ago
Matthew Keegan

Beyond the hype: Why most AI projects fail and how ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.

‘You had the entire rainbow’: Pantone’s ‘Cloud Dancer’ sparks creative criticism
Media
1 hour ago
Staff Reporters

‘You had the entire rainbow’: Pantone’s ‘Cloud ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

Why LLMs should be “decolonised”
Advertising
20 hours ago
Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.