Dentsu India has announced the elevation of Indrajeet Mookherjee to the role of president, effective immediately. He was EVP prior.
He will continue to report into Simi Sabhaney, CEO, Dentsu India.
Dentsu India created this position to enhance his role and offer him an opportunity to consolidate the agency’s three units in the South.
He joined Dentsu India as executive vice president in 2016 from Soho Square Indonesia.
Sabhaney said, “Indrajeet is one of our finest managers who leads from the front, a mentor to many and a true partner to clients alike. In the many years I have known him, his ‘never-say-die attitude’ and passion to win has been a driving force for his team. Equally adept at ‘farming’ and donning the ‘hunting’ hat, he has led and consolidated significant new business wins for the agency. I believe, in his new role, Indrajeet will take the agency to greater heights.”
Mookherjee said, “The last four years at Dentsu India have been career defining in ways I had never imagined. And now we are faced with a new normal where we will see a paradigm shift in the way brands present themselves. It is in times like these when being effective, intuitive and most importantly, demonstrating true partnership with our clients, will be the marker in defining client-agency relationships and I hope to play my part in it.”