Campaign India Team
Sep 18, 2009

'Indian media talent more willing to experiment': Starcom's Bedon

Starcom MediaVest Group (SMG) is focusing on nurturing media talent in the India with their recently launched integrated marketing communications course SSIMCAP-360. In the past week, members of the course's advisory council met Bernard Bedon, Ph.D. EVP, global HR director – talent and innovation, Starcom MediaVest Group for discussions on the course's parameters and on the kind of professionals it must produce.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 hours ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

9 hours ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

10 hours ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

14 hours ago

2026 is looking bright for commerce media: WPP Media

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.