Campaign India Team
Sep 18, 2009

'Indian media talent more willing to experiment': Starcom's Bedon

Starcom MediaVest Group (SMG) is focusing on nurturing media talent in the India with their recently launched integrated marketing communications course SSIMCAP-360. In the past week, members of the course's advisory council met Bernard Bedon, Ph.D. EVP, global HR director – talent and innovation, Starcom MediaVest Group for discussions on the course's parameters and on the kind of professionals it must produce.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

27 minutes ago

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

1 hour ago

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.

2 hours ago

Regional news: India’s advertising frontier goes ...

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

2 hours ago

Landor’s coolest test: When a garment becomes a ...

Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.