The last set of shortlists from Cannes Lions are out. Taproot India has one shortlist in Titanium and Integrated Lions, and another in the Film Craft Lions category.
Bacardi India has a shortlist in Branded Content and Entertainment Lions, while BBH India has an entry in the running in Film Craft Lions.
Branded Content and Entertainment Lions
Of the 18 entries sent from India in this category, Bacardi India's 'The Dewarists' is the only one to be shortlisted. Babble Fish Productions, Only Much Louder Entertainment and Design of Information are the agencies behind this campaign.
Film Craft Lions
Two of the 131 shortlists in the Film Craft Lions category are from India.
The Film Craft Lions category received 1721 entries against 1322 in 2011. There were 41 entries sent in the Film Craft Lions category from India in 2012, an increase from 33 last year.
Titanium and Integrated Lions
Taproot India's entry is the lone Indian representative in the Titanium and Integrated Lions category. Its work for Times of India titled 'A day in life of India' is in the race for a metal .
In the category, 45 entries were shortlisted in all. The category received 517 entries, going up from 480 received last year. From India, there were 17 entries this year.