Campaign India Team
Jun 22, 2012

India@Cannes 2012: Taproot, BBH and Bacardi make it to shortlists

Taproot gets two shortlists for work on Times Group brands (Film Craft, Titanium and Integrated), BBH India bags one for Google Chrome (Film Craft), Bacardi India for 'The Dewarists' (Branded Content and Entertainment)

India@Cannes 2012: Taproot, BBH and Bacardi make it to shortlists

The last set of shortlists from Cannes Lions are out. Taproot India has one shortlist in  Titanium and Integrated Lions, and another in the Film Craft Lions category.

Bacardi India has a shortlist in Branded Content and Entertainment Lions, while BBH India has an entry in the running in Film Craft Lions.

Branded Content and Entertainment Lions

Of the 18 entries sent from India in this category, Bacardi India's 'The Dewarists' is the only one  to be shortlisted. Babble Fish Productions, Only Much Louder Entertainment and Design of Information are the agencies behind this campaign. 

The Branded Content and Entertainment Lions category was introduced this year, and the inaugural edition received 800 entries. The Indian entry is competing with 86 other shortlisted entries.

Film Craft Lions

Two of the 131 shortlists in the Film Craft Lions category are from India.

BBH India Mumbai’s entry ‘Google Chrome – Tanjore’ for Google Chrome, is among the shortlists. The production house behind the film is Eeksaurus Mumbai.
 
Taproot India’s ‘I am Mumbai’ for The Times of India is also in the running for Film Craft Lions. The production house is Ramesh Deo Productions Mumbai.

The Film Craft Lions category received 1721 entries against 1322 in 2011. There were 41 entries  sent in the Film Craft Lions category from India in 2012, an increase from 33 last year.

Titanium and Integrated Lions 

Taproot India's entry is the lone Indian representative in the Titanium and Integrated Lions category. Its work for Times of India titled 'A day in life of India' is in the race for a metal .  

In the  category, 45 entries were shortlisted in all. The category received 517 entries, going up from 480 received last year. From India, there were 17 entries this year.

Source:
Campaign India