The first edition of IndIAA Awards, a property instituted to recognise real cut-through creative advertising across categories, was hosted in Mumbai on 13 October.
Srinivasan Swamy, president, IAA India chapter said, “With the IndIAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted IndIAA awards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted.”
Pradeep Guha, Chairman, IndIAA Awards committee, said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”
The jury chairman for the awards was Harish Manwani, COO, Unilever and non-executive chairman, Hindustan Unilever. Jury members comprised Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg’s India), B Sriram (State Bank of India), Mayank Pareek (Tata Motors) and Sanjeeb Chaudhuri (Standard Chartered Bank).
Addressing the audience ahead of the ceremony, Manwani cited his learnings as a marketer, and observed: "Great brands are built around insights, not analytics."
The IndIAA Awards were received by the advertisers along with agency partners. At least one element of the campaign needed to have been film (TVC or digital film). An independent audit on campaign media spends was executed to ascertain that only mainstream campaigns were awarded.
The shortlists were arrived at by knowledge partner Campaign India, after a 30-day open window on indiaa-awards.org inviting nominations and a scan of the universe for work released between 1 July 2014 and 30 June 2015.