Campaign India Team
Jan 15, 2019

India to host Media-360 on March 19

The summit will also include the maiden edition of the Campaign India Media Awards

India to host Media-360 on March 19

India will host its second edition of the Media-360 on 19 March at The ITC Grand Central in Mumbai.

The gathering is expected to see the finest minds of the media and marketing world in attendance.

Media-360, Campaign’s flagship conference, now in its 16th year, is the leading media event around the world, bringing together industry leaders across brands, media agencies, media owners and technology companies who will be setting the media agenda for 2019.
 
The media and advertising industry is in a state of flux; it has been a year rife with uncertainty. Economic volatility has been one of the drivers for the increase in performance driven KPIs, causing a shift in the balance between long-term brand building and short term gains. CMOs are under increasing pressure from the board to prove the impact of marketing, agencies are having to adapt their models and approach to fit with their clients changing needs, and media owners are partnering up with old enemies to combat competition.
 
Media-360 2019 aims to provide a roadmap to help you navigate through these challenging times and to explore how you can take advantage of the vast opportunities. The conference promises to deliver a programme packed with empowering advice from CMOs and leading media executives on how to tackle the biggest challenges facing the industry, inspirational case studies from top brands and the latest in technology innovation. Media-360 2019 is the key industry meeting place to explore the ever-changing media landscape.
 
Some of the key topics that will be discussed that evening include: 
  • The future of media planning
  • Print media and the regional power struggle 
  • Mobile ad spends and a common currency for measurement
  • The war on content
  • CMO round table on their concerns about the way ahead for the media
  • The increasing cry for media transparency 
 
The evening will also see the maiden edition of the Campaign Media Awards
 

Keep your date with the Campaign Media Awards

  • Entry begins: 14 Jan, 2019
  • Early Bird cut-off date: 21 Jan, 2019
  • Last date for entries - 5 Feb, 2019
  • Summit and Awards night - 19 March, 2019

The Campaign India Media Awards matter because they recognise the agencies and media owners who are driving change for their clients and transforming the industry for the better. 

The Campaign Media Awards place greater importance on the ingenious ideas, innovation and strategic thinking behind the amazing work created.
 
The Campaign Media Awards recognise the growing diversity of media thinking and celebrate brilliant and inspiring creative media ideas. They seek out and reward campaigns where media has made a real difference.
 
Campaign prides itself on running some of the fairest, most carefully checked, unbiased judging events in the media industry.
 
The Judging Process
 
The judging will take place in two stages:
 
Stage 1 – Online Judging
The first stage of judging will take place online through a secure site. Each judge will be sent a link to the entries they will be judging to conduct two weeks of online judging. The results from the online judging will identify a body of entries that will progress to the second round of judging.
 
Stage 2 – The Jury Day
 
The main aim of the offline jury day is to delve further into the detail of each entry and discuss the entries with your fellow judges. We really try to encourage discussion and debate with each judge putting forward their arguments for and against each of the submissions. As the entries have already progressed past the first stage of judging the entries should be of a pretty high standard and deserve consideration. Once each entry / category has been discussed we ask that you then score the entries individually and these scores will be determine the final outcome.
 
The Judging Criteria
 
For each entry, the entrants have been asked to provide evidence of the following:
  • Creativity
  • Originality
  • Strategy
  • Outcome
  • Relation to objectives and cost-effectiveness

Media-360 India seeks to take stock of the present and search for sustainable media solutions for long-term growth, especially in the unchartered waters of digital services and emerging technologies for both urban and emerging rural markets.

For registering your presence at the summit and to enter the awards:

Avinash Bhakre on 91 99303 51282, avinash.bhakre@haymarket.co.in.

For sponsorship opportunities:

Kangkan Sarma on 91 99673 56650, kangkan.sarma@haymarket.co.in.

Ashish Sharma- +91 9599928788, ashish.sharma@haymarket.co.in

For more details visit: www.media360india.com

Source:
Campaign India

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