Ashish Mishra
Mar 17, 2025

Dark humour, desensitisation, and the Gen Z disconnect

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just mirroring a world we built for them?

Remember the YouTuber who recently got slammed by the Supreme Court for a crass joke about joining parents during sex? It won't be surprising if many of youngsters thought it was cool.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 hours ago

Quick commerce’s next act, from groceries to ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.

14 hours ago

Jury convenes for NDTV's Masterstroke Art Awards ...

Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.

15 hours ago

Zydus Pinkathon returns to Delhi with women-first ...

The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.

15 hours ago

Yas Island Abu Dhabi, Holiday Tribe roll out ...

The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.