Advertising Media Marketing Opinion
Ashish Mishra
Mar 17, 2025

Dark humour, desensitisation, and the Gen Z disconnect

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just mirroring a world we built for them?

Remember the YouTuber who recently got slammed by the Supreme Court for a crass joke about joining parents during sex? It won't be surprising if many of youngsters thought it was cool.

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