gen z
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Comic Con India's next act: Scaling pop culture without losing fandom roots
As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity Gen Z demands.
Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
India 2030: Middle class majority to fuel shift to experience-led spending
Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in India, a Folk Frequency report found.
Is your Gen Z nostalgia marketing going off-target?
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Snapchat unveils Gen Z-targeted multi-city campaign
Multimedia instant messaging app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
