gen z
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Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others
Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.
When clicks don’t cut it: Why Gen Z attention is the new advertising currency
The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.
Gen Z doesn’t care you exist — until you speak their language
From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.
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Humour isn’t a gag — it’s a growth lever
In a hyper-serious ad world, playful brands are earning trust, dopamine—and disproportionate attention.
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The quiet power of Gen X is loud enough
Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.
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Comic Con India's next act: Scaling pop culture without losing fandom roots
As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity Gen Z demands.
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