gen z
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Snapchat launches first India brand campaign celebrating Gen Z communication
The campaign focuses on Gen Z’s visual expression and its relevance for users, creators and advertisers.
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Approach Gen Z by mindset, not age
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
Clash of the generations
In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.
Festive ads trade perfection for presence
Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading polished perfection for raw, relatable emotion.
IndiaSpiration: How India inspires luxury brands
Luxury is not only about status but also about provenance, as consumers seek products that tell stories, carry heritage, and align with sustainability values.
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Gen Z’s digital habits put spotlight on the open internet
The Trade Desk research shows that 90% of them turn to the open internet to explore interests, compared with 83% who do so within closed ecosystems.
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