gen z

19 hours ago

Gen Z turns Discord from gaming chatrooms into protest hubs

Once a gamer’s hangout, Discord is now Gen Z’s go-to space for activism, debate, and alternative narratives.

Sep 17, 2025

World Gold Council reframes jewellery for everyday identity

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.

Aug 28, 2025

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

Aug 07, 2025

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.

Aug 06, 2025

Gen Z doesn’t care you exist — until you speak their language

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

Jul 30, 2025

Humour isn’t a gag — it’s a growth lever

In a hyper-serious ad world, playful brands are earning trust, dopamine—and disproportionate attention.