gen z
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Is Gen Z rewriting the marketing playbook?
Suchana Sarkar, chief brand officer at Makani Creatives, delves into how Gen Z’s bold, vocal presence is reshaping the moral compass for brands and public figures alike.
Trust, preference and motivation—what motivated Indian millennials and Gen Zs to vote?
As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.
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Truth be told: How India's Gen Z is handling the fake news epidemic
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.
Navigating Gen Z: Balancing tech, tradition, and identity in a connected world
By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.
RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
95% of Indian Gen Z are interested in AR shopping: Snapchat
The report decodes the identity, communication, commerce, and connection trends of India’s Gen Z
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