gen z
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Jockey expands youth athleisure strategy with new JKY Groove Drop
The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
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Snapchat launches first India brand campaign celebrating Gen Z communication
The campaign focuses on Gen Z’s visual expression and its relevance for users, creators and advertisers.
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Approach Gen Z by mindset, not age
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
Clash of the generations
In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.
Festive ads trade perfection for presence
Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading polished perfection for raw, relatable emotion.
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