Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
The report decodes the identity, communication, commerce, and connection trends of India’s Gen Z
Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live
Spotify’s Culture Next report surveyed 9,000 Gen Z and millennial respondents and conducted interviews with more than 40 people in 18 markets
A US study by Mediahub reveals social media has become the most trusted source for healthcare information
‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour
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