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Campaign India Team
Feb 04, 2025

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.

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