Campaign India Team
Apr 29, 2009

In TV, you need to bet your company everyday

How many people in the media / advertising industry deal with financial investors on a regular basis? I’m not thinking here of clients but of investors in your business.Not many - I imagine and its a bloody good thing too.I’d say that because, apart from a few, the bulk of ‘ investment bankers’ don’t have a clue about how a TV media business works. They believe that the TV media business is like any other manufacturing business or a service where you buy at x and sell at y. The delta is the upside.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 hours ago

Why leaders must rethink how they conduct layoffs

With advertising holdcos restructuring, HR heads and even CEOs need to hesitate before outsourcing these conversations to tech.

3 hours ago

FutureBrand global CEO Nick Sykes and executive ...

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.

3 hours ago

Can Ellerton & Co’s cross-border PR corridor ...

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition

4 hours ago

Akshar Yoga unveils national breathing initiative ...

A new campaign from Akshar Yoga Kendraa encourages citizens to adopt short daily breathwork practices amid worsening air-quality conditions.