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How many people in the media / advertising industry deal with financial investors on a regular basis? I’m not thinking here of clients but of investors in your business.Not many - I imagine and its a bloody good thing too.I’d say that because, apart from a few, the bulk of ‘ investment bankers’ don’t have a clue about how a TV media business works. They believe that the TV media business is like any other manufacturing business or a service where you buy at x and sell at y. The delta is the upside.
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The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.
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