IGP unveils global cake campaign for World Cake Day 2025

IGP (International Gifts Platform) has introduced its World Cake Day 2025 campaign with a week-long initiative that highlights globally inspired flavours and dessert craftsmanship. Timed around 26 November, the activity positions cakes as cultural expressions and aligns with the brand’s focus on elevating the category through chef-led product development. The campaign centres on the idea that every cake tells a story, using flavour as a route to explore international influences and regional preferences.

 

 

 

 

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A key feature of the initiative is Cakes of the World, a limited-edition collection developed by IGP’s chefs. The range presents eight creations: France’s Salted Caramel, Italy’s Mocha Espresso, Belgium’s Chocolate Truffle, Switzerland’s Hazelnut Praline, Canada’s Blueberry Cream, India’s Rasmalai, the United States’ Red Velvet, and the UAE’s Chocolate Kunafa. Each variant interprets a well-known flavour associated with its country of origin and is designed to reflect the cultural nuances of global cake appreciation.

Tarun Joshi, founder and ceo, IGP, said that the brand aims to reinforce its association with the cake category on World Cake Day. He noted that Cakes of the World is an invitation for consumers to discover international flavours crafted with IGP’s signature approach, adding that the campaign aligns with seasonal demand for indulgent products.

The rollout spans teasers, digital assets, creator-led content, and communication across IGP’s website, email, and WhatsApp channels. The brand intends to frame World Cake Day as a moment of shared global indulgence while also broadening its flavour-led storytelling strategy.

IGP continues to expand its cakes business, supported by a nationwide delivery network and an emphasis on chef-crafted offerings. The company reports having delivered more than 1,500 tons of cakes across India. With operations in India, Singapore and Dubai, IGP offers festival merchandise, gifts, flowers, cakes, plants, gourmet foods and personalised products, serving customers in over 100 countries and 1,000 cities in India.