Ignitee Digital Solutions has announced a new entity called Ignitee Sports which will focus on both online and offline associations. Joy Bhattacharya has been appointed as the chief creative officer for Ignitee Sports. The first initiative will be Dubai Super Sixes.
Atul Hegde, chief executive officer, Ignitee Digital Solutions, said, “Ignitee Sports will focus on niche premium sports properties with both offline and online manifestations. Dubai Super Sixes, our first international corporate cricket format is slated to launch in 3 more countries spanning the far east to the middle east. The global online version of the game launches in early 2011."
Dubai Super Sixes is going to be staged at Dubai Sports City and will feature 48 teams. The event will be held under the auspices of the Dubai Cricket Council and will also feature some of the biggest names in international cricket from India, Pakistan, Sri Lanka and South Africa playing alongside 48 corporate cricket teams from the region. The brand ambassador for the inaugural Dubai Super Sixes 2010 tournament is former Pakistan captain and all rounder Wasim Akram.