Ignitee Digital Solutions has been assigned the digital duties for Lovely Professional University (LPU). The agency will start by providing Search Engine Optimisation and a small Search Engine Marketing campaign. Ignitee Digital Solutions will further be responsible for both search and media plans for the semi-residential university during the admission season starting April – August, 2011.
Aman Mittal, deputy director, Lovely Professional University, said,"We wanted to further enhance the brand LPU as well as target students who take their career very seriously and research a lot online before making any decision. LPU has always been known for taking the best students and this association with Ignitee has been established to further ensure this heritage.”
Shankar B, chief operating officer, Ignitee Digital Solutions Pvt Ltd, said, "We at Ignitee have the advantage of having an experienced and extremely talented group of professionals who understand the uniqueness of every client. Hence I am sure that this association will do full justice to the campaign."
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