Ice Cream Works gets Yellow Advertising for its creative and social media duties
Account won followed by a multi-agency pitch
Jan 13, 2022 05:37:00 AM | Article | Campaign India Team
Yellow Advertising has won the creative and social media mandate for Ice Cream Works from Prince Creamery.
This account was won following a multi-agency pitch.
With this association, the agency will be responsible for the brand's creative ideations, social media presence and other marketing collateral.
In addition, Yellow has the mandate of building a distinct identity for the brand through packaging, campaigns, retail presence and franchisee stores.
Shrey Doshi, founder, creative director, Yellow, said, “The chance to work with a brand that seeks to disrupt India’s extremely competitive ice cream market was perfectly aligned to the kind of work we want to do at Yellow. We aim to build Ice Cream Works into a unique brand that best defines their product which is an indulgent, delicious treat. Our confidence in the product will drive our efforts to grow Ice Cream Works into one of India’s most beloved brands.”