Campaign India Team
Aug 25, 2008

I&B says latest Axe commercial indecent

The Ministry of Information & Broadcasting (I&B) has found the latest Axe commercial, 'Axe Dark Temptation Deodorant' to be "indecent, vulgar and repulsive". The Ministry has requested the Indian Broadcasting Foundation (IBF) to advise its member channels not to telecast the this commercial or any such ad with "indecent, vulgar or suggestive theme (s) to avoid any punitive action in future", according to an official release issued by Press Information Bureau.

I&B says latest Axe commercial indecent

The Ministry of Information & Broadcasting (I&B) has found the latest Axe commercial, 'Axe Dark Temptation Deodorant' to be "indecent, vulgar and repulsive". The Ministry has requested the Indian Broadcasting Foundation (IBF) to advise its member channels not to telecast the this commercial or any such ad with "indecent, vulgar or suggestive theme (s) to avoid any punitive action in future", according to an official release issued by Press Information Bureau.

The I&B Ministry has also requested the Advertising Standards Council of India (ASCI) to provide details of complaints received and action taken by Consumer Complaints Council (CCC), if any, against this particular commercial. "In case no such formal complaint has been received, the Ministry letter itself is to be treated as one and appropriate action may be initiated. I&B has requested ASCI to advise the advertisers to refrain from airing the said advertisement pending decision of the CCC," states the release.

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Truecaller dials Thinkstr for creative

Will soon release a campaign that takes on sexual harassment

4 hours ago

Think Ink Communications launches celebrity and ...

The vertical has been called Think Talkies

5 hours ago

Ad wars: Why one upmanship in advertising makes for ...

With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…