Campaign India Team
Aug 25, 2008

I&B says latest Axe commercial indecent

The Ministry of Information & Broadcasting (I&B) has found the latest Axe commercial, 'Axe Dark Temptation Deodorant' to be "indecent, vulgar and repulsive". The Ministry has requested the Indian Broadcasting Foundation (IBF) to advise its member channels not to telecast the this commercial or any such ad with "indecent, vulgar or suggestive theme (s) to avoid any punitive action in future", according to an official release issued by Press Information Bureau.

I&B says latest Axe commercial indecent

The Ministry of Information & Broadcasting (I&B) has found the latest Axe commercial, 'Axe Dark Temptation Deodorant' to be "indecent, vulgar and repulsive". The Ministry has requested the Indian Broadcasting Foundation (IBF) to advise its member channels not to telecast the this commercial or any such ad with "indecent, vulgar or suggestive theme (s) to avoid any punitive action in future", according to an official release issued by Press Information Bureau.

The I&B Ministry has also requested the Advertising Standards Council of India (ASCI) to provide details of complaints received and action taken by Consumer Complaints Council (CCC), if any, against this particular commercial. "In case no such formal complaint has been received, the Ministry letter itself is to be treated as one and appropriate action may be initiated. I&B has requested ASCI to advise the advertisers to refrain from airing the said advertisement pending decision of the CCC," states the release.

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

1 hour ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

2 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author