Campaign India Team
Aug 25, 2008

I&B says latest Axe commercial indecent

The Ministry of Information & Broadcasting (I&B) has found the latest Axe commercial, 'Axe Dark Temptation Deodorant' to be "indecent, vulgar and repulsive". The Ministry has requested the Indian Broadcasting Foundation (IBF) to advise its member channels not to telecast the this commercial or any such ad with "indecent, vulgar or suggestive theme (s) to avoid any punitive action in future", according to an official release issued by Press Information Bureau.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

10 hours ago

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

10 hours ago

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

15 hours ago

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

17 hours ago

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.