Campaign India Team
Sep 16, 2020

IAMAI salutes TRAI's 'no regulation framework' for OTTs in India

TRAI turned down calls from telecom firms for regulation of apps that offer free voice and text services

IAMAI salutes TRAI's 'no regulation framework' for OTTs in India
The IAMAI (Internet and Mobile Association of India) has welcomed the OTT regulation recommendations by the TRAI (Telecom Regulatory Authority of India) and labelled it as a 'progressive judgement' that will help achieve the 'digital India' vision of the National Digital Communication Policy (NDCP) as envisaged by the Ministry of Telecommunications.
This followed the TRAI suggesting no regulatory intervention on digital services based on data services by telecom operators referred to as Over The Top (OTT) services. 
It came after telecom providers were looking for regulation of apps that offer free voice and text services over the internet as such services eat into their revenue.
IAMAI highlighted that the fair and transparent stakeholder’s consultation process followed by TRAI has allowed for the right voices to be heard and the decision taken by TRAI is a reflection of this process. 
It further added that the brunt of the attack was on messaging services that has led to SMS services being obsolete and VOIP calls at affordable rates that made ISD calls irrelevant.  
It stated that the judgment to allow market forces to deal with the economic aspects of the popularity of OTT services is a landmark decision that augurs well for the fast-emerging digital services sector in India.
Campaign India

Related Articles

Just Published

8 hours ago

Cannes Lions and Warc owner Ascential to be ...

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

15 hours ago

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

17 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

18 hours ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.