Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
The India chapter of the International Advertising Association (IAA) is organising a special dinner on the evening of November 28 at the ITC Grand Central. The event will witness the presentation of the IAA's first Creative Lantern award at the hands of Nobel Laureate Dr. Rajendra Pachauri. The award has been created for the best campaign chosen to mobilize funds for 'The Lighting a Billion Lives' campaign being spearheaded by The Energy Resources Institute (TERI) and supported by the India Chapter of the IAA.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.