The India Chapter of the International Advertising Association (IAA) has announced the launch of a new property named ‘IAA Retrospect and Prospects’.
The first edition of the property will be hosted in debut Gurgaon on 22 January. It will feature D Shivakumar, chairman and CEO, PepsiCo India.
Shivakumar will present a review of the highs and the lows of marketing, media and advertising practitioners in 2013. He will also indulge in some focused crystal ball gazing and talk about the trends one can expect in the year ahead, informed an IAA statement.
Srinivasan K Swamy, president - IAA India Chapter, and VP - development, IAA Asia Pacific, said, “This would be infotainment at its best. As many know, Shiv is a great thinker and we are delighted that he has agreed to share his wisdom and insights that encapsulates the immediate past and the near-future in an absorbing manner. This is a must-attend for all members of our industry.”