Campaign India Team
Sep 06, 2021

IAA Olive Crown Awards 2021: Bhamla Foundation, Heartbeat Creative Lab, IIFL Home Finance take top honours

Bhamla Foundation wins 'Green Campaign of the Year' while Heartbeat Creative Lab wins 'International Green Campaign of the Year'; Bhamla Foundation, Project Mumbai, Sheerang Charitable Trust and Wunderman Thompson also bag Gold wins

(L-R) Ramesh Narayan, Srinivasan K Swamy, Aaditya Thackeray, Megha Tata, Neeraj Roy
(L-R) Ramesh Narayan, Srinivasan K Swamy, Aaditya Thackeray, Megha Tata, Neeraj Roy
The India Chapter of the International Advertising Association (IAA) hosted the 11th edition of the Olive Crown Awards 2021, on 3 September in Mumbai. 
 
The awards acknowledge work that drives the message of sustainability or ‘green advertising’. 
 
Heartbeat Creative Lab, Taiwan, bagged a total of six awards - four Gold and two Silver. 
 
Three of the Gold wins were for the entry titled 'Disaster Chocolate Bitter and Sweet' for the client Dae By Day. The Gold wins included the 'International Green Campaign of the Year'. The other Gold win came for 'The Taiwan Government has its own facial mask brand' for Soil and Water Conservation Bureau, COA.
 
Ogilvy also had six wins - all of them being Silver. 
 
The ‘Green Campaign of the Year’- Gold was presented to Bhamla Foundation for its ‘Dhak Dhak Dharti’ campaign. 
 
IIFL Home Finance bagged the Gold in the ‘Green Brand of the Year’ category.
 
Other Gold wins included Sheerang Charitable Trust's 'Eco-friendly Ganesha Celebration with Health' for Maharashtra Pollution Control Board (MPCB), Wunderman Thompson for Jimmy Nelson Foundation's '#SOS - Save Our Sentinels', and Project Mumbai's 'The Mumbai Plastic Recyclothon'.
 
The ‘Green Crusader of the Year’ award was presented to Aaditya Thackeray, Minister of Environment, Tourism and Protocol, Govt.of Maharashtra for his untiring efforts to save the Aarey Forest in Mumbai, active promotion of urban forests in cities across Maharashtra, hands on approach in beach clean ups and for ushering in a ‘Climate of Hope’. 
 
Megha Tata, president, International Advertising Association (IAA) - India Chapter and managing director – South Asia, Discovery Communications India, said, “In the last 11 years of Olive Crown we have seen campaigns and brands go from doing ‘something green’ to being vested in sustainability and we are glad that this is a platform to showcase work that can inspire. One of the things 2020 taught us is that nature loved our lockdown! But we need to find this balance and co-exist every single day! And some of the campaigns we have seen this year have presented this balance beautifully."
 
Neeraj Roy, chairperson, IAA Olive Crown Awards, and founder and CEO, Hungama Digital Media Entertainment, added, "Over the next two decades, your entire customer base and your teams  - the talent you are hoping to attract will largely be millennials and Gen Z and we know that they rate a brand’s ethics and sustainability higher than ever before so it will be impossible and impractical to ignore these trends. Brands, media, advertisers, agencies and marketers, essentially the core of the IAA community, has always played a key role in communication for centuries and it is encouraging to note that brands here in India too are taking note and actions toward sustainability and a greener planet in their product offerings."
 

SNO

Category Name

Gold / Silver

Title of Entry

Agency

Advertiser

 

 

1

Press- Consumer Products

Silver

Kill or Recycle

Wunderman Thompson Kolkata

Tata Steel

 

 

 

 

 

2

Press- Services

Gold

Eco-friendly Ganesha Celebration with Health

Shreerang Charitable Trust

Maharashtra Pollution Control Board (MPCB)

 

 

 

 

Silver

Vitthal is Environment, Environment is Vitthal

Shreerang Charitable Trust

Kokan Lokwari

 

 

 

 

Silver

The Turtle & The Elephant

Ogilvy

The Hindu Group

 

 
   

 

   

3

Press- Corporate

Silver

Meet The Dumbest Creatur Of The Planet & Hats Off To Your Courage Dear Human

Ogilvy

The Hindu Group

   

 

   

4

TVC/Cinema- Services

Gold

#SOS - Save Our Sentinels

Wunderman Thompson India

Jimmy Nelson Foundation

   

 

 

Silver

Eco-friendly Ganesha Celebration with Health

Shreerang Charitable Trust

Maharashtra Pollution Control Board (MPCB)

   

 

   

5

Digital

Silver

#TogetherWithNature

Korra Worldwide

National Geographic India

   

 

   

6

Events

Gold

Disaster Chocolate -Bitter and Sweet

Heartbeat Creative Lab, Taipei

 Dae By Day

   

 

 

Gold

The Taiwan Government has its own facial mask brand

Heartbeat Creative Lab, Taipei

Soil and Water Conservation Bureau, COA

   

 

 

Silver

Eco Lohri

Ogilvy India

Vodafone Idea Ltd.

   

 

 

Silver

R|Elan at LFW 2020

Reliance Industries Limited

Reliance Industries Limited

   

 

   

7

Out-Of-Home

Silver

Water Cycling

Medialand Digital Strategy Ltd, Taiwan

Friends of Daan Forest Park Foundation

   

 

 

Silver

I Will Wear Out Plastic

Ogilvy Mumbai

United Nations Environment Programme

   

 

   

8

Green Campaign of the Year

Gold

Dhak Dhak Dharti

Bhamla Foundation

Bhamla Foundation, UN & Ministry of Forest & Climate

   

 

 

Silver

I Will Wear Out Plastic

Ogilvy Mumbai

United Nations Environment Programme

   

 

   

9

International Green Campaign Of The Year

Gold

Disaster Chocolate -Bitter and Sweet

Heartbeat Creative Lab, Taipei

 Dae By Day

   

 

 

Silver

The Taiwan Government has its own facial mask brand

Heartbeat Creative Lab, Taipei

Soil and Water Conservation Bureau, COA

   

 

   

10

Green NGO of the Year

Gold

The Mumbai Plastic Recyclothon

Project Mumbai

Project Mumbai

   

 

   

11

New Age Green Initiatives

Gold

Disaster Chocolate -Bitter and Sweet

Heartbeat Creative Lab

 Dae By Day

   

 

 

Silver

I Will Wear Out Plastic

Ogilvy Mumbai

United Nations Environment Programme

   

 

 

Silver

The Taiwan Government has its own facial mask brand

Heartbeat Creative Lab

Soil and Water Conservation Bureau, COA

   

 

   

12

Green Brand of the Year

Gold

eKutumb “Green Affordable Housing

IIFL Home Finance Ltd

IIFL Home Finance Ltd

   

 

 

Silver

Recycled Plastic Dustbins

ReCity Network (Nestle India's CSR initiative, implemented by ReCity Network)

WorkshopQ

   

 

   

13

Young Green Crusader Of The Year

Prachi Shevgaonkar

   

 

   

14

Green Crusader Of The Year

Aaditya Thackeray

   

 

Source:
Campaign India