CNN Worldwide has announced that it has signed a global sponsorship deal with automotive producer Hyundai. The deal will include sponsorship of the nightly 'Amanpour' show and 'Piers Morgan Tonight'. It will also involve Hyundai's 'Live Brilliant' campaign airing across the CNN International, CNN US and CNN en Español networks. The collaboration represents one of CNN's most comprehensive global auto sponsorship deals to date.
Commenting on the tie-up, Tony Maddox, executive vice president and managing director, CNN International, said, "CNN's core personalities and signature programming are unrivalled in the intelligence and insights they deliver to viewers around the world. This exciting collaboration with an influential global brand like Hyundai reinforces the unique value and quality of our content."
Jonathan Davies, executive vice president, CNN International ad sales, added, "This deal represents a remarkable endorsement of the unmatched quality and scale of our global audiences and we are delighted to once again work alongside HMC to connect them with our discerning and influential viewers," . "It is also indicative of our commitment to fostering and strengthening high quality and long-term relationships with our clients, with HMC first having partnered with CNN back in 2000."
Won Hong Cho, chief marketing officer, Hyundai Motor Company, said, "CNN provides unparalleled insights into today's shifting global environment, empowering viewers with the knowledge they crave. We saw a perfect fit with Hyundai's brand direction of 'Modern Premium' through 'New Thinking. New Possibilities.' and are delighted to once again work with CNN through this truly global collaboration. Hyundai Motor Company launched a new worldwide brand campaign called "Live Brilliant" as part of its efforts to reinforce its brand management activities and fulfill its vision to become the most beloved automotive company in the world."