Campaign India Team
Oct 12, 2009

Hyundai builds on 'feature-rich' positioning of i10

Hyundai India has launched a new campaign for its compact car brand, i10, to reiterate its positioning as “the most feature rich compact car in India.”The target is the first time buyer or an upgrader from entry level compact car single or DINKs; 25 - 28 years of age with a monthly household income of around Rs 40,000. “He is someone who seeks fun in life,” said George Koshy, creative director, Innocean.

Hyundai builds on 'feature-rich' positioning of i10

Hyundai India has launched a new campaign for its compact car brand, i10, to reiterate its positioning as “the most feature rich compact car in India.”

The target is the first time buyer or an upgrader from entry level compact car single or DINKs; 25 - 28 years of age with a monthly household income of around Rs 40,000. “He is someone who seeks fun in life,” said George Koshy, creative director, Innocean.

Built around the creative concept that i10 makes its user obsessive about it, the TVC features the brand ambassador Shahrukh Khan as a knight at a shoot unable to romance a princess. A hint of i10 does the trick.

Watch the TVC here. 

 

 

The film has been directed by Samir Tewari and produced by Red Chillies Entertainment.

 

Source:
Campaign India

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