Hyundai builds on 'feature-rich' positioning of i10

Hyundai India has launched a new campaign for its compact car brand, i10, to reiterate its positioning as “the most feature rich compact car in India.”The target is the first time buyer or an upgrader from entry level compact car single or DINKs; 25 - 28 years of age with a monthly household income of around Rs 40,000. “He is someone who seeks fun in life,” said George Koshy, creative director, Innocean.