Human., 'a people experience agency' that works to create an 'alchemy of connected human experiences in design, data, technology and digital transformation' has announced its launch in India along with a partnership with Bang in the Middle (BITM).
Andrew Berglund, founder and chief digital officer, Human., said, "Launching into India is definitely the next logical step in the growth of Human. Outside of Europe. India also has a sizable array of technology talent to tap into."
Human. is currently a network agency and is based in Amsterdam and Brussels, supported by production partnerships in Seoul.
The idea behind the agency is 'anywhere digital needs a presence, Human. guides clients through the landscape of digital transformation.'
Human. opened its first office in Gurgaon in partnership with Naresh Gupta and Prathap Suthan, founders of Bang In The Middle. Berglund and Suthan have previously worked together at Cheil Worldwide.
Gupta said, "We are very excited to form a partnership with Andrew and his agency, Human. The synergy with BITM is perfect to help grow and diversify our digital offering to service our local and international clients."
Suthan added, "we have been exploring ways to collaborate with Andrew for a few years now. And very recently we have decided to partner with Human. Naresh and I are very excited to be involved with such a dynamic growth opportunity in pushing the creative boundaries for digital."
Berglund said, "Naresh and Prathap are a wonderful blend of personalities and bring diverse wealth of wisdom in connecting brands with people. There's a positive synergy with their skills in strategy and creative storytelling."
Prior to founding Human., Berglund was digital global ECD at Cheil Worldwide.