Campaign India Team
Nov 03, 2023

HT Media Group launches two new print editions for Mint

Expands to Chandigarh and Lucknow

HT Media Group launches two new print editions for Mint
HT Media Group has announced the launch of two new print editions of Mint in Chandigarh and Lucknow. 
With this launch it aims to expand its audience reach to 65 cities with nine editions.
The Chandigarh edition will serve Mint’s readers in the Tri-City area of Panchkula, Mohali, and Chandigarh, while also serving Ludhiana, Amritsar, Patiala, and Jalandhar. 
The Lucknow edition will be available to readers in Lucknow, Kanpur, and Gorakhpur (Eastern Uttar Pradesh). 
Towns across Western UP are already served by the Group’s Greater Noida printing centre.
The expansion is part of HT Media Group’s push towards making Mint more widely available across high-growth cities.
Ravi Krishnan, editor-in-chief, explained, “Our signature brand of journalism, which includes exclusive news breaks, in-depth reportage and smart commentary, is finding newer audiences by the day. This is very encouraging. But it’s also unsurprising at some level. As more people seek financial literacy, upward social mobility and look to participate in the India growth story, they will need a trusted news partner in their journey. Mint has provided that consistently for over 16 years, so we’re a good bet for curious minds.”
Campaign India

Related Articles

Just Published

2 days ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

2 days ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

2 days ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

2 days ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards