HP engages customers at airports

Hewlett-Packard (HP) India has rolled out an experiential marketing campaign to bring its product experience closer to the customers.

As part of its marketing campaign that is built around the global campaign, 'Business is personal again', HP has put up kiosks at three key airports - Bangalore, Delhi and Mumbai as part of its first phase of activities. The displays at the airport feature the new 'EliteBook' - HP's new business notebook providing a first-hand experience of the notebook to customers.

"HP's display at these airports helps the customer familiarize themselves with the various offerings, highlighting key differentiators and innovations of the HP EliteBook," said Deepti Dang, Head of Marketing – Commercial & SMB, Personal Systems Group. "In today's working environment, with busy travel schedules and less time to touch-and-feel products, we introduced this programme as a step towards bringing the experience closer to the customer."

The campaign primarily targets business travellers and professionals by engaging them at a time and place where they have the time to truly experience the product.