HP engages customers at airports

Hewlett-Packard (HP) India has rolled out an experiential marketing campaign to bring its product experience closer to the customers.As part of its marketing campaign that is built around the global campaign, 'Business is personal again', HP has put up kiosks at three key airports - Bangalore, Delhi and Mumbai as part of its first phase of activities. The displays at the airport feature the new 'EliteBook' - HP's new business notebook providing a first-hand experience of the notebook to customers.