Howl Digital wins integrated marketing mandate for Greaves Electric Mobility

Howl Digital has secured the integrated marketing mandate for Greaves Electric Mobility, marking a significant addition to the independent agency’s growing client portfolio. The appointment positions HOWL as the lead partner responsible for driving the electric mobility brand’s end-to-end marketing efforts in India’s evolving EV landscape.

Under the mandate, Howl Digital will spearhead a 360° marketing strategy for Greaves Electric Mobility. The scope includes strengthening brand visibility, driving sales momentum and supporting market share expansion as competition in India’s electric vehicle sector continues to intensify. The agency will work across digital-first channels while aligning performance marketing, brand storytelling and consumer engagement initiatives.

Greaves Electric Mobility is a key player in India’s EV ecosystem, with a focus on making electric mobility accessible and affordable. As the category matures, the brand is looking to sharpen its marketing approach to connect with a broader consumer base and reinforce its positioning within the mobility segment. Howl’s appointment reflects a growing emphasis on integrated, data-led marketing models within the automobile and EV sectors.

Commenting on the mandate win, Nabeel Merchant, co-founder and CEO of Howl Digital, said, “It’s an incredible opportunity to partner with a brand that is shaping the future of EV mobility in India. The EV space is at a pivotal point, and we’re excited to bring our creativity, data-driven approach, and deep market understanding to accelerate Greaves’ journey.”

Merchant’s remarks point to the strategic nature of the engagement, with the agency expected to blend creative thinking with analytics and market insight to support business outcomes. The partnership also aligns with Howl Digital’s positioning as an agency focused on performance-led, integrated marketing solutions.

Vikas Singh, managing director of Greaves Electric Mobility, highlighted the role of digital marketing in category growth. He said, “Our mission has always been to make sustainable and affordable EV solutions accessible to every Indian. As the market expands, digital marketing becomes a key driver of awareness and customer connection. With Howl as our partner, we plan to strongly engage consumers and shape the narrative on India’s transition to electric vehicles.”

The partnership underscores a broader trend within the advertising and marketing industry, where EV and mobility brands are increasingly seeking integrated agency partners capable of managing complex consumer journeys across awareness, consideration and conversion. With this win, Howl Digital strengthens its credentials in delivering full-stack marketing solutions for brands operating in fast-growing and competitive categories.