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Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement
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Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys.
As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.
It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.