The outdoor campaign by DDB China Group is for China's Family Care for Grassroots Community
DDB China Group recently came up with 'The Keyboard of Isolation', a campaign that encourages family members to spend more time together and less online. Figurines were placed in glass jars in the shape of a giant keyboard, illustrating the isolation of real-life family members. The outdoor campaign, executed for China's Family Care for Grassroots Community, also won the agency a 'Best of Show' award in the Outdoor Lotus category at Adfest 2012.
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