Campaign India Team
Jan 24, 2022

Hiveminds bags Max Life Insurance

Account won post a multi-agency pitch

Hiveminds bags Max Life Insurance
Hiveminds Innovative Market Solutions has won the mandate to handle Max Life Insurance’s paid marketing portfolio. The account was won after a multi-agency pitch. 
 
HiveMinds' mandate includes customer acquisition. 
 
Aditya Satpute, corporate vice president - e-commerce and digital marketing, Max Life Insurance, said, “Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business”.
 
Jyothrimayee J T, founder and CEO, HiveMinds, said, “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success”.
 
Deepti Bhadauria, chief strategy officer, HiveMinds, added, “Max Life Insurance is one of those companies that has the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing.”
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Jyotsana Singh Kaushik moves to Volvo Car India

Moves from Canara HSBC Life Insurance

19 hours ago

Gerety Awards 2024: Tista Sen on grand jury

Full jury for the sixth edition of the awards will be announced in January 2024

20 hours ago

Republic network launches business channel

Called R Business, the channel will focus on business news across financial, industrial, goods and services, markets, and BFSI among other sectors