Hiveminds Innovative Market Solutions has won the mandate to handle Max Life Insurance’s paid marketing portfolio. The account was won after a multi-agency pitch.
HiveMinds' mandate includes customer acquisition.
Aditya Satpute, corporate vice president - e-commerce and digital marketing, Max Life Insurance, said, “Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business”.
Jyothrimayee J T, founder and CEO, HiveMinds, said, “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success”.
Deepti Bhadauria, chief strategy officer, HiveMinds, added, “Max Life Insurance is one of those companies that has the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing.”
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