History TV18 has announced three new initiatives, which include ‘History har din’, ‘The Greatest Indian’ and the channel being available with Urdu feed. To promote the initiatives the channel has an advertising campaign that were created by Cell18, which is the design, promos and creative business unit of Network18.
‘History har din’ is an user generated content (UGC) concept where viewers are invited to share instances from their life when they too have made history. The format based on the channel’s brand position of ‘History Made Everyday’. Through this initiative, viewers are invited to share images or videos that capture their life’s biggest successes, turning points, most inspiring moments or just fun experiences, anything they believe were points in time when they created History. Entries can be submitted by visiting HistoryHarDin.in.com. The best of the ‘history making’ stories will be telecast on History TV18.
History TV18 has also tied up with CNN IBN to launch their initiative called ‘The Greatest Indian’, through which they will look to find the greatest Indian after Independence. The show format is based on a BBC show called ‘The Greatest Briton’. The initiative was launched in 2002 in the UK and has been adapted in different countries worldwide.
History TV18 will also be available in Urdu, thereby making the channel’s content available in eight languages which include English, Hindi, Tamil, Telugu, Bangali, Gujarati and Marathi.
Commenting on the developments, Ajay Chacko, president, A+E Networks, TV18, said, “The initiatives truly exemplify what History TV18 stands for - the celebration of human spirit to succeed and achieve against odds - to make History. While History Har Din celebrates the human spirit through achievements of regular people, ‘The Greatest Indian’ commemorates those who have made invaluable contribution to the nation, through popular vote. Through these initiatives, we believe we will make significant inroads towards our objective of broad basing the genre.”
Commenting on CNN IBN’s partnership with HISTORY TV18, Rajdeep Sardesai, editor-in-chief IBN18 Network, said “At CNN IBN, we have always believed in celebrating the idea of India with all its unmatched diversity. What better way then to partner HISTORY TV18 in this path-breaking programme to find out who is the greatest Indian after Gandhi. In today’s world of social media, every Indian has a chance to be part of this inclusive debate and we hope that millions will join us in this exciting adventure.”