Zupee has announced the appointment of actor Salman Khan as brand ambassador.
With this association, the brand aims to expand its presence in the skill-based online gaming space.
Zupee has also rolled out a campaign ‘10 minute mein game ho jayega’ (the game will be over in 10 minutes) featuring Khan to drive awareness around its proposition of byte-sized games such as Ludo Supreme, Trump Cards Mania and Snakes and Ladders Plus amongst others.
Conceptualised by Leo Burnett and produced by Nirvana Films, the film features Khan highlighting the brand's offerings. The campaign will be rolled out on TV, digital, outdoor and social media.
Dilsher Singh Malhi, founder and CEO, Zupee, said, “We are thrilled to have Salman Khan on board as our brand ambassador. Zupee’s portfolio of skill-based casual and board games is enjoyed by a diverse set of audiences. His mass appeal cuts across borders, demographics and cultures, as one of the most loved and iconic stars in the country. We are certain that this association will help in deepening consumer connect and propelling Zupee’s vision of bringing joy to players' lives through meaningful entertainment even further. Salman’s witty charm and fun demeanour fit perfectly with the brand’s ethos as the campaign’s core proposition pivots towards enjoying fun and byte-sized 10-minute gameplays. Working with Salman was an absolute delight, and we are sure online gaming lovers will enjoy seeing their favourite star share that experience with them.”
Vikram Tanwar, co-founder, UBT, said, “Zupee has become popular within a short span of time among avid gamers in the country by being one of the first ones to augment culturally relevant games and make them inherently skill-based. This association will further help get more casual and board gamers on board and aid the growth of the online gaming industry even further.”