Advertising Media Marketing Digital
Campaign India Team
Mar 08, 2016

History TV18 looks to grow with focus on rural and small town India

BARC's rural ratings kicking in, appetite for factual genre in rural India, and higher yield from local content are factors driving the change

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

4 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

5 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

McCann hits the right note with Hero Splendor’s life symphony

8 McCann hits the right note with Hero Splendor’s life symphony

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

9 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

10 Why almost every brand you know apologised

Related Articles

A+E Networks elevates Sangeetha Aiyer as vice president
Media
May 14, 2013
Campaign India Team

A+E Networks elevates Sangeetha Aiyer as vice president

Sony Music appoints Sangeetha Aiyer as director of promotions
Digital
Feb 26, 2021
Campaign India Team

Sony Music appoints Sangeetha Aiyer as director of ...

History TV18 announces three new initiatives
Media
Feb 27, 2012
Raahil Chopra

History TV18 announces three new initiatives

Q&A: Sangeetha Aiyar, on marketing 'The Greatest Indian'
Media
Jul 03, 2012
Arati Rao

Q&A: Sangeetha Aiyar, on marketing 'The Greatest ...

Just Published

India’s quick commerce surge exposes a discipline gap for marketers
Advertising
3 hours ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Does India need aspirational masculinity?
Advertising
4 hours ago
Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.

Avaada sheds light on the dark side of the data centre
The Work
4 hours ago
Campaign India Team

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

The ‘green’ cost of FOMO
Advertising
5 hours ago
Upamanyu Borkakoty

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.