Campaign India Team
Aug 08, 2012

Hindi GEC Ratings: Top four register drop in GRPs

Star Plus continues to lead, Zee moves up two rungs to second in Week 31

Hindi GEC Ratings: Top four register drop in GRPs

In Week 31, Star Plus continued to lead the Hindi GEC ratings, though the channel lost nine rating points to end with 234 GRPs.

Zee TV moved up to second place from fourth, albeit registering a drop of 11 GRPs to end the week with 211.

Sony dropped 29 points to end in third slot with a tally of 206 GRPs.

Colors too dropped a spot and slid to fourth, losing 25 GRPs to end the week with 203 GRPs.

Sab TV was the only channel to gain GRPs among the Hindi GECs this week. The channel gained six points to close at 138.

Life OK matched its 107 GRPs from week 30.

Sahara One dropped seven points to end the week with 34 GRPs.

Campaign India note: Viewership data sourced from TAM subscribers.

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.